Your interactive family guide to Italy as recommended by local mums | Last updated 12 months ago



In this section you can find our members recommendations for childrens shops in Rome from where to buy organic food to designer buggies and Italian shoes. If you have a recommendation or comment to add to this section we would love to hear from you.

  • Città del Sole

    Recommended by Laura Clarke

    Centro Yoga Om, Vilanova i la Geltru Image

    Città del Sole is a chain of toyshops devoted to fostering “creative play”. The toys, games and books are divided according to age and are carefully chosen to stimulate curiosity and the imagination. The range includes classic wooden and fabric toys, electronic toys, board games, construction kits and model toys. Sales points in Rome and other parts of Italy.
    Via della Scrofa 65, tel. 0668803805
    Via Buonarroti 6 (corner Via Merulana), tel. 0648930292
    Viale Somalia 61, tel. 0686218879
    Via Marcantonio Colonna 5 (corner P.zza Cola di Rienzo), tel. 063216507
    Via Appia Nuova 401, tel. 0697279688,
    Piazza S. Cosimato, 39, tel. 0658310429

  • Gusto Ecologico

    Recommended by Laura Clarke

    Centro Yoga Om, Vilanova i la Geltru Image

    Off the beaten track in the northern neighbourhood of Nuovo Salario, GECO – Gusto ecologico is a treasure trove of environmentally friendly toys, games, baby clothes, nappies (biodegradable and washable), accessories for mothers and babies, cosmetics, cleaning products, furniture and much, much more.
    Piazza Bortolo Belotti 32
    tel. 0688642397

    “This place is a real find, and once you have found it you will end up going back again and again.” (LC, Feb 2011)

  • Prenatal

    Recommended by Laura Clarke

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    Prénatal is Italy’s answer to the UK’s Mothercare: some 200 outlets across the country (and others in Spain, Portugal, Mexico, Greece, Cyprus…) provide a one-stop shop for baby clothes, toys, equipment, accessories, toiletries and maternity clothes as well as specialist support services for mothers and expecting mothers.
    Twelve sales points in Rome including Via Nazionale 44/45 and Via Della Croce 48; for other addresses see the website.

    “Prénatal offers a good variety of own-brand and other products and the staff are always helpful and well informed. Be sure to consult the “Open Book” available in every store for information on local health services, bureaucracy, holidays and recreation and assistance for mums.” (LC, March 2011)

  • Io Bimbo

    Recommended by Laura Clarke

    Centro Yoga Om, Vilanova i la Geltru Image

    This chain of “supermarkets” devoted to early infancy sells pretty much everything that you could possibly want or need – and plenty that you don’t – at competitive prices.
    C/O Centro Comm.le Tuscolano, Via Tuscolana 950
    tel. 0697613947


    “If you ever need proof that having children means business in Italy, this is where to find it. However the fact of having everything under one roof makes baby shopping much easier. Just be sure not to go on a Saturday if you want to avoid the crowds.” (LC, Feb 2011)

  • Il bucalibro

    Recommended by Susan Avanzi

    Centro Yoga Om, Vilanova i la Geltru Image

    Bookstore for kids wtih activities
    Via Martignano 10 - Roma
    tel. 06.8543931

    "Its a great childrens book shop and it organises afternoon classes and book reading sessions for children" (SA, March 2012)

  • Castroni

    Centro Yoga Om, Vilanova i la Geltru Image

    An old-fashioned store, with an array of unusual foodstuffs from around the Mediterranean. If you want herbs from Apulia, cheese from the Valle dAosta, or an obscure brand of balsamic vinegar, Castroni will have it. Filled to the rafters with the abundance of agrarian Italy, it also carries foods that are exotic in Italy but commonplace in North America, such as taco shells, corn curls, and peanut butter. There are eleven outlets of this food store in Rome. See website for nearest branch.

    "An expensive but very good grocery shop that sells groceries from all over the world,tea, buscuits, flour , jams , spices, sauces, chocolates etc" (SA, March 2011)

  • Libreria Ponte Ponente

    Recommended by Laura Clarke

    Centro Yoga Om, Vilanova i la Geltru Image

    Delightful childrens bookshop in the Ponte Lungo area of Rome. Good selection of childrens books, games and merchandise. There is also a varied programme of events including presentations, animated book readings and guided tours of the bookshop, and the owners Anna Rita and Chiara also organise private parties and a childminding service in the bookshop in the morning and late afternoon.
    Via Mondovì 19-21-23,
 (+39) 0645426682

  • Vertecchi

    Recommended by Elena Kloppenburg

    Centro Yoga Om, Vilanova i la Geltru Image

    Stationary and art supplies with 3 outlets in Rome
    via della Croce 70
    vicolo del Lupo 10
    via Pietro da Cortona 18

    "Vertecchi has a great selection of art supplies and stationary especially the via Pietro da Cortona 18 branch which is better for parking" (EK, Feb 2013)

  • The Milk Bar

    Recommended by Ana Maria

    Centro Yoga Om, Vilanova i la Geltru Image

    The Milk Bar is the brainchild of US-born Kiersten Pilar Miller, who originally came to work in Rome on a TV series. She fell in love with a Roman and fell pregnant. When her daughter was born she was unable to find suitable nursing bras, so decided to import a range of maternity and baby products from her native New York.  You can find everything from re-usable nappies to glamorous maternity wear at the store and you can also shop online.
    The Milk Bar Rome
    Via di S. Martino ai Monti 34, 00184 Roma
    +39 06 9727 6418

    "The Milk Bar hosts monthly meetings of La Leche League in English and Italian,as well as other informational sessions such as “Where to Give Birth in Rome”. To keep you updated on all our activities follow the events on this site or send an email to asking to be entered in Roman newsletter."

    "Thank you because you have made the motherhood experience in Roma another and more beautiful story for me, for us" (Ana Maria)

  • Boa Kids

    Recommended by Valeria De Turris

    Centro Yoga Om, Vilanova i la Geltru Image

    The brainchild of French-born Valerie Tristan, Boa Kids offers a small, beautiful line of childrens clothing. Following the birth of her daughter, Valeries aspiration was to design comfortable, trendy and affordable clothes for children.
    Given the success encountered by her first collection, she officially launched her own brand and her living room turned into a showroom.
    Today her collections are designed for children from 0 to 10 years and are made by hand, in small batches, with excellent fabrics selected by Valerie with a good dose of French touch! Boa now offers clothes for women too.
    You can discover Boa & Boa Kids via Facebook and contact Valerie to know where to buy her products.

    "The first time I met Valérie, the Boa Kids creator, was at our daughters first day at “school”, since they were in the same daycare class! One day she invited me and other moms to her place to show us her collection for children clothes around a cup of tea. It was really a very nice idea! A pleasant way to chat with other moms and pick up very cute clothes! The same day we bought few things and we ordered a beautiful coat for Giulia that Valérie tailored for her. Her creations are original, modern, romantic and trendy...everything I like! Then I become a regular costumer and bought not just for my daughter and for my two nephews (3 and 5 years old boys) but also for many friends! Every creation I bought from Boa Kids was always very appreciated for the quality and the originality! She usually organizes special events in stores or small fashion/art market to show her creations also outside her apartment-­‐workshop! I often go to meet her in these occasions because these are always very interesting places and Boa Kids is always worth the trip! Finally I highly recommend her and all Boa Kids beautiful creations!!" (VDT, Feb 2013) 

  • The little reader

    Recommended by Chiara Moriconi

    Centro Yoga Om, Vilanova i la Geltru Image

    The little reader is a unique bookshop for children in central Rome. Their aim is to make reading fun for kids whilst providing a space for mums and dads to hang-out. As well as an excellent selection of books in Italian and English, the shop has a well-stocked café serving fresh, American-style cakes and Fairtrade, organic coffee, teas and juices. The shop also hosts regular events for little readers, such as storytelling in both English and Italian.
    Opening hours: Mon – Sat– 10am-6.30pm
    Via Conte Verde, 66b

    "I bumped into The Little Reader on my way to pick up my kids from school. What a beautiful surprise! Finally, a children's bookstore that has an international feel and a cafe' to boot. There's a cozy couch and lots of books to leaf through while sipping a cappuccino. I have been to this lovely gem many times, often taking my kids (3 and 7 yrs old) to story telling time in English and different kid workshops on Saturday mornings. I love love love this place! I hope it stays in my neighbourhood forever!" (CM, Jan 2016)